Your business plan is your guide to success, but a promotional products plan is equally essential. Here are the steps the Universal Links All-Stars take to help you build a grand-slam promo plan:
Follow a multi-faceted approach that is flexible and fits into your other promotional initiatives - working with the media, direct contact with buyers and tradeshows, and conferences with financial backers.
Create a plan that is harmonious with your branding activities and other promotional initiatives, for a clear and consistent company image.
Define the objectives of the plan, such as strengthening the customer base, strengthening relationships with partners, forming relationships with vendors, increasing traffic at a tradeshow booth, and establishing contact to raise capital.
Define the theme of the plan. Is it generally informational, fun, or persuasive, or a distinct theme like eco-friendliness or health and wellness?
Define the target market or recipient, keeping the mindset, economic status and cultural attributes of the recipients in mind.