Sourcing Products
Sourcing your own promotional products would involve perusing hundreds of catalogues, each with thousands of promotional products. Universal Links does this for you, with over a decade of experience in making clients’ lives easier. When helping select your promotional items, we take the following into consideration:
- Company values and image: corporate goals like protecting the environment, social responsibility, or conveying a youthful, fun image
- Promotional campaign objectives: the campaign goal, rewards vs. giveaways, goodwill gesture vs. product launch
- Price points: allocated budget, price of the promotional item
- Target audience: emphasis on high-end clients with quality items or a mass campaign using a utility-based product
- Distribution constraints: weather factors, e.g., the need to refrigerate chocolates in the summer
